Wheyd is a protein brand who give easier access to a protein source which is honest, clean and helps give back along the way. For rebrand, we were challenged with creating a brand identity that would have real grit and authenticity. Bold, brave and not giving a sh*t.
We quickly concluded that with Wheyd - what you see is what you get. A recovery supply. No unachievable lifestyles. No ridiculous promises. Just the way it should be. Quick nutrition, high quality protein, simple aftercare. Straight up whey. Founded on principles of progression and honesty, we drew inspiration from crossfit culture and its no bullsh*t. supportive, cult-like aura. Developing a strategy which focusses on supporting its audience not only from a nutritional perspective but personal progression too.
We delivered the brand for launch across both print and digital platforms, advising and guiding every step of the way. We created visuals that hero and celebrate ambition and inspire progression. It was important that the visuals felt bold and brave. This is a brand with a appetite to develop its audience health and wellbeing and has found its way on to the shelves of crossfit gyms across the UK.
This identity was created in collaboration with Adam from Wheyd